![]() Google is attempting to “modernize” its formats, which very likely means that Link Ads simply weren’t effective. Why are Adsense ad link units going away? Google Adsense is a very robust platform that comes with many options, especially for those who have in-depth information about their customers and their audience. In addition to Google Adsense links, there are a multitude of different ad formats that Google offers, including display ads, in-feed ads, in-article ads, and matched content ads. Responsive elements would react to screen size, making these Google adsense links feasible for platforms such as desktop computers, laptops, and mobile devices such as phones and tablets. These links could either be displayed as a fixed element or they could be displayed as a responsive element. Often these links were for products or services closely aligned with the page content. Google Adsense link ad units were ads that offered multiple text links closely related to the content on the web page the ad appeared on. What does this mean for those who relied upon them - and what will be used moving forward? Before Google’s Adsense link ads go away for good, you might want to know more about why they’re leaving and what you can do without them. Google Adsense is retiring its Adsense link ads as of March 10, 2021.
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